Every Major Bridal Trend to Know in 2024

Who What Wear dialed up its roster of in-the-know wedding experts to get a closer look at the top bridal trends and predictions for what cool weddings will look like in 2024—from fashion to design and planning. Many fashion insiders cited the emergence of experimental silhouettes such as drop-waist dresses, editorial veils, the resurgence of more traditional elegant dresses, and floral appliqués. The influences of archival fashion were also a point of focus, with references to recent weddings including the much buzzed-about nuptials of Alexandra Cooper. The bride worked with stylist Mimi Cuttrell to source three vintage looks for her wedding weekend, including a S/S 2011 Donna Karan dress for the rehearsal dinner, a S/S 2003 Alexander McQueen dress for the after-party, and a S/S 1995 Versace corset top for the after-after party.

New or archival, all of this points to a larger theme of personalization and individuality within the wedding space. In short? More and more brides are staying true to their style. “The biggest trend is to look like yourself on your wedding day and carry that through all your wedding weekend wardrobe,” explains Vogue editor Lilah Ramzi. This extends beyond fashion and into the décor elements as well. Bash Please Founders Sunna Yassin and Mollie Jones—the wedding planners behind Cooper’s wedding—emphasized a shift they are seeing with weddings that are veering away from tradition for tradition’s sake and are more focused on authenticity. “The cool weddings of 2024 will balance personalization with simplicity,” the duo shares, “it’s all about creating a meaningful day that feels bespoke yet unfussy, allowing the couple’s genuine style and story to shine through.” Ahead, get a closer look at where wedding style is headed in 2024 and the biggest bridal trends to know from leading experts.

For brides entering planning mode, the wedding-day look is likely a starting point that shapes the rest of the aesthetics and decor decisions. To take a closer look at the key silhouettes and trends taking over in 2024, we consulted with experts and asked them to share which styles are most in demand among cool brides and which trends cool designers are betting big on. Despite an extensive list of fashion trends, only a few made the cut.

Often, wedding trends reflect what we see in the regular fashion space, and that is the case when it comes to drop waists—a style that emerged last year but has absolutely exploded in the wedding arena. “Drop waists are still very in,” shares Alexandra Macon, Vogue editor and Founder of Over the Moon. “Monique Lhuillier, Cinq, Dana Harel, and Elie Saab presented fresh drop-waisted dresses for spring 2025, so it’s not going anywhere anytime soon. Alex Cooper’s Danielle Frankel custom drop-waist dress has fueled the trend even more so.”

“We are also seeing a continuation of the floral appliqué moment,” Macon shares, “like the daisies that emerged in Honor’s spring 2025 collection and Francesca Miranda’s Andromeda dress.” Emerging designers are experimenting with traditional florals in the form of three-dimensional embroidery, which are injecting new life into the classic wedding motif. Christy Baird, the founder of Los Angeles bridal boutique Loho Bride, agrees. “Rosettes have been making a huge return in street style, so it’s no surprise they’re appearing in bridal fashion too,” Baird emphasizes. “These floral embellishments can be seen as neckties or even incorporated into the design of the dress, either in small repetitions or as oversize waist details.”

A new wave of archival fashion has struck the best-dressed insiders and is touching every area of the industry, including weddings. “Vintage has a chokehold on fashion right now—we see it on the red carpet of Cannes and down the aisle of a wedding,” Ramzi says. “A vintage dress that doesn’t smack of a bygone era (i.e., an ’80s dress that isn’t too ’80s) is a surefire way to ensure your wedding-day look stands the test of time.”